What Percentage Of People Use Mobile As First Search Source For Services +thinkwithgoogle

By 2023, mobile apps could generate over $935 billion in revenue. That's impressive. Accept yous ever wondered what drives someone to use (or not utilise) a mobile app? Or what type of mobile app they're likely to utilise the almost? Or how much time they're spending in the mobile apps they download?

In this mail service, we've gathered 25 of the most up-to-date mobile app usage and download stats, facts and projections y'all can apply to make certain your own app aligns with what your target audience is actually doing in 2022 and beyond. We've pulled research from the likes of App Annie, Statista, Sensor Tower, Mary Meeker and more to bring you the numbers and insights that thing most.

Let'due south get right to it (or skip to a department beneath).

Mobile App Usage & Download Statistics

Millennials & Gen Z App Usage Statistics

Mobile App Revenue Statistics

Mobile App Usage & Download Statistics

We kick things off with stats about usage trends and download habits. These numbers highlight what'south going on in the mobile app marketplace today and even speak to the psychology of mobile users.

one. Overall, three.8 trillion hours were spent using mobile apps during 2021. (App Annie)

A study by App Annie'south found that the average person spent iv.8 hours a 24-hour interval on their mobile phone concluding twelvemonth—up xxx% from 2019. Social, photo and video apps similar Facebook, TikTok and YouTube were by far the most popular mobile apps.

ii. Mobile internet usage is rising while desktop internet usage continues to autumn. (Mary Meeker)

According to the 2019 Mary Meeker report, the number of hours spent on the internet continues to increment every twelvemonth, but the divide between desktop and mobile is becoming more and more pronounced. In 2018, Americans were spending 3.6 hours per day on mobile (12 times more than a decade prior) and just 2 hours per day on a desktop or laptop (which has stayed pretty consistent since 2008).

iii. Nearly 90% of mobile cyberspace time is spent in apps. (eMarketer)

The gap betwixt mobile app usage and mobile browser usage is also widening. In 2020, eMarketer predicts that adult smartphone users will spend well-nigh four hours per day using mobile internet, and 88% of that time volition be spent in mobile apps, rather than a browser. This speaks to the importance of companies not only optimizing their websites for mobile, but creating custom, responsive apps besides.

4. In that location are currently more than than ii.nine million apps available in the Google Play Shop. (Statista)

Equally of Q4 2021, there were 2.89 one thousand thousand apps published in the Google Play Shop. While the Android operating arrangement leads the pack for market share globally, it'south interesting to larn that competition is much lighter here than in the Apple App Shop (see next statistic).

5. There are iv.75 meg apps available in the Apple App Store. (Statista)

As of August 2021, at that place were 4.37 million apps published in the Apple App Store. According to Statista, in that location is one gaming app available on iOS for every 3.75 non-gaming apps.

6. On boilerplate, nigh lxx,000 new Android apps are released in the Google Play Store every month. (42Matters)

While there are fewer Android apps live on the market place today, new Android apps are being published at a rate almost ii.5 times greater than iOS apps (see side by side stat), with more 70,000 new apps existence released each month.

7. On average, about 32,000 new iOS apps are released in the Apple tree App Shop every calendar month. (42Matters)

New iOS apps are launched at a slower rate than Android apps; this may exist due to the Google Play Store reportedly beingness cheaper and easier to enter—and, every bit mentioned above, in that location are far more Android users than iOS users in the world. Sometimes it makes more sense to cater to the numbers, but not always. Nosotros often see businesses choosing to build for both platforms.

8. Almost users have more than 80 apps installed on their phones. (TechJury)

Of these 80 apps, most smart phone users take utilise nine apps per day on average and 30 apps per month. So while new apps are not downloaded equally oftentimes as they once were, the boilerplate user still has a decent number of apps already vying for their attention.

ix. The number 1 reason people uninstall apps is because they aren't in use. (CleverTap)

How oft do you purge your phone of previously installed mobile apps? Many users do, primarily considering those apps are non existence used. The reason they aren't being used, though, is what businesses demand to focus on. Among the other top reasons for uninstalling: not plenty space on their telephone, excessive advertising, and excessive notifications. Equally CleverTap points out, all of these responses speak to one thing: a poor user experience. Functionality is everything, and poor UX can guarantee the failure of your app.

ten. More than 20% of all mobile apps in the Apple App Store are game apps—2X the number of business organization apps. (Statista)

Of all the mobile apps in the Apple tree App Shop, the most popular category for developers is gaming apps. Nearly 25% of all mobile apps fall into the games category. That'due south two times more than the second highest category, business concern. If you're looking to launch a new gaming app, be prepared for some tough competition—simply as well be prepared to ride the moving ridge of a massively booming industry!

eleven. But 52% of smartphone users accept game apps on their phones. (Statista)

Although gaming apps are the virtually ordinarily created, only 52% of smartphone users have at least one gaming app on their device. In contrast, more than 95% of all smartphone users have a communication or social app, web browser, utility or tool app, and entertainment app. Statista does non specify whether or not pre-installed apps are included in their information.

12. Smartphone users spend fifty% of their mobile app time in social and communications apps. (Statista)

Not only are social apps the nigh ofttimes downloaded, simply they are likewise where smartphone users are spending the biggest chunk of their time (50% of full usage fourth dimension, to exist exact). In second identify are video and amusement apps, like Netflix and TikTok, coming in at 21% of total usage fourth dimension. As App Annie reports, the lines are starting time to blur betwixt social apps and amusement apps as new generations turn to them for like purposes.

Millennials & Gen Z App Usage Statistics

Millennials and gen Z are the ii most tech-savvy generations with speedily growing purchasing ability. If your app targets these groups, understanding what makes them tick will help y'all persuade them to adopt your app.

13. Nearly 70% of millennials say social networking apps are among their well-nigh commonly used. (MindSea)

Among millennials in particular, the number who list social media apps as their near oftentimes used category is at 69%. In second identify, at 55%, is messaging apps—because again, the about popular use of apps is connecting and communicating with others. If you're targeting this generation, consider incorporating features in your app that allow users to connect with their peers and exist part of a community.

14. Roughly 37% of millennials list data usage as a primal factor when deciding if they similar a mobile app. (MindSea)

When asked about the top factors when deciding if they'll continue a mobile app, 37% of millennials said excessive data usage was a dealbreaker for them. A perfect example of this is Pokémon Become—when it showtime launched, the app quickly became a viral hit, but users were constantly frustrated with how much data it ate up, and many deleted it. As you're building your own mobile app, go on in mind that high information usage may issue in users hitting the delete button fast.

15. 21% of millennials say they open their apps more than than 50 times per day. (The Manifest)

On a daily basis, millennials open up their mobile apps more than any generation prior. Are you one of them? Younger generations today are tech savvy and always on their phones. Build a dandy app, build their trust and loyalty, and they volition come back time and again.

16. 73% Of Millennials Shop On Mobile 1-4x Per Week (Tapjoy)

It may seem like Millennials use their smartphones for everything, but they generally utilize them for gaming and shopping—70% play mobile games daily and 73% shop on mobile up to 4 times per week.

17. Gen-Z users engage 20% more than than older groups in non-gaming apps (TechCrunch)

Gen Z users spend an average of 10% longer per calendar month in peak non-gaming apps compared to older demographics. They as well engage with apps more oft, with 20% more sessions per user in non-gaming apps compared with older groups.

18. Gen Z spends 66% of their digital media time using smartphone apps. (TechJury)

Every bit ComScore points out, smartphone users between the ages of 18 and 24 are the heaviest mobile app users. This is supported by App Annie data, which shows that Gen Z holds the crown for total number of sessionsand total time spent per month in height, non-gaming mobile apps. As App Annie also points out, Gen Z is gear up to presently surpass millennials as the largest generation, so if your target audience falls in this age grouping, this is skilful news for you.

Mobile App Revenue Statistics

Lastly, we round out this piece with some insights on mobile app revenue. If you're looking to monetize your app, here'southward what you need to know…

19. According to app sales statistics, mobile apps could generate more than than $935 billion in revenue past 2023. (Serpwatch)

In case you had any doubts, the mobile app market is hot. App revenue has risen tremendously over the past decade; this growth is forecasted to continue. It's non as well belatedly to arrive on the action!

20. 92% to 96% of apps are free. (Statista)

Complimentary apps dominate the market. 96% of Google Play apps are free and, as seen beneath, 92% of apps in the Apple Store are bachelor at no cost. Among app pricing strategies, the free and freemium models announced to be the ones that have consistently worked the all-time beyond app categories, given their increasing popularity. Many of these apps still making money thank you to ads, add-ons and upgrades.

21. Apps in the Apple App Store bring in nearly double the revenue of those in the Google Play Store. (Sensor Tower)

If maximizing revenue is a priority for your mobile app, you may want to launch in the Apple App Store. Sensor Tower reports that iOS apps consistently bring in more money than Android apps. Remember, there are nearly two times the number of apps in the App Stores and one fifth of those are gaming apps. These figures are likely contributing to Apple's leg upward in the revenue department.

22. The highest earning apps in the Google Play Shop are gaming apps. (Statista)

As of late 2021, Money Master generated approximately 108 million U.Due south. dollars in global revenues through the Google Play Store. All of the highest-grossing apps were gaming apps. There are many examples of the benefits of gaming and how gamification is changing mHealth for the better.

_{Leading Android apps in the Google Play Store worldwide in October 2021, by revenue}

23. Apps with subscriptions business relationship for the majority of consumer spend in tiptop non-gaming apps. (App Annie)

In the U.S., subscriptions contribute the most to growing mobile revenue numbers. 97% of consumer spend in the acme 250 non-gaming apps in the Apple App Shop was driven past subscriptions. In the Google Play Store, subscription-based revenue came in at 91%.

24. Mobile gaming is projected to surpass $116 billion in consumer spend by 2024. (NewZoo)

Mobile gaming continues its steady climb and shows no signs of slowly. NewZoo projects the current  90.seven billion consumer spend will increase to 116 billion in only 2 years. While the Covid-xix pandemic certainly provided an additional boost in these numbers, IDC reports that 75% of these increases will persist indefinitely. You can read more about the early and immediate impact of COVID-xix on gaming in App Annie's 2020 gaming spotlight review.

25. Global consumer spending on health and fettle apps hit nearly $34 billion in 2021. (Sensor Belfry)

Exercising and mental wellness are other at-home areas that more than consumers started exploring when the pandemic forced the closure of gyms and sporting facilities. According to Sensor Belfry, wellness and fitness app downloads are upwards 47% year-over-year. App Annie detailed the surge of at-dwelling fitness apps during the pandemic. Here are some of the nigh popular apps.

The U.S. fettle app market is projected to grow over 16% every year. What's more? Spending on mental health apps could reach $500 million in 2022. So, if health and wellness is the market you're in, now is the time to build your app!

_{Leading health and fettle apps in the Google Play Store worldwide in October 2021, by acquirement (in 1,000 U.S. dollars)}

Now It's Your Plough

Hopefully this mail has helped you think a bit more critically near the direction you're taking your ain mobile app. Understanding what your audience is actually doing tin unlock the difference between a mobile app that completely misses the marking and one that'due south wildly successful.

Looking for a partner to assist you drive business value with a potent mobile strategy? We'd love to chat. Take a minute to schedule a free call with ane of our mobile production strategists today!

With over 325,000 healthcare apps in the market place and a more than savvy user base, finding a strategic partner who understands consumer expectations, design trends, and all-time practices will only add value and efficiency to your app build.

Learn more near how MindSea can assist elevate your digital product strategy and develop wellness and wellness solutions that optimize user outcomes.

What Percentage Of People Use Mobile As First Search Source For Services +thinkwithgoogle,

Source: https://mindsea.com/app-stats/

Posted by: royliting.blogspot.com

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